Once you define your market plan, you need to take that professionally formatted resume and turn it into a flashy PowerPoint.
Craft a presentation that makes a "WOW" statement about you, your accomplishments and your goals. It has to be a presentation that, as the individual views it, will gain and keep their interest. But it must be short enough and to the point so interest is not lost, but in depth enough for them to see the value you can bring to the team.
Don't forget to include a few pages, allowing a tweak to a specific company. A little something that ties you directly to them, the industry and the job that you are targeting.
Upon completion, there are several ways to use your presentation. The greatest thing to remember, is that it can be used as an attachment to e-mail. Target the companies that you want to work for, tweak the company info segment in your presentation and send it to the email address of company executives and known hiring managers.
In many cases, you can send it along with your resume when applying for a position, but to be perfectly honest, I doubt that it will be viewed much this way. More often than not, your resume is printed out and anything other than possibly a cover letter, or T-chart, will remain unprinted. But, it can't hurt. It just might gain enough curiosity to be viewed and shown to many key people in the company.
Another use for the PowerPoint is to post it within Your LinkedIn profile utilizing the SlideShare presentations tool. (slide presentations also help your LinkedIn climb to top billing by Google, after you have your rating @ 100%)
I've also heard about an individual that loaded his PowerPoint presentation onto a laptop and used it during his interview. A salesperson is comfortable with doing this, but you should be as well. After all, as you search for your next career move, you have to sell yourself. The sooner that you are at rest with this concept, the sooner you will land that next position with confidence.
You can also post the PowerPoint on your career search website. You can either Google and get a free one (be careful that one like this doesn't add a lot of sexual or dating advertisement, which certainly wouldn't help you land that job). The safer way is to invest a small amount, like ten bucks for a year from someone like "GODADDY.COM" Then get someone as you network, to help you with setting it up. You can usually buy a domain with your name as the domain. Then, this info can be included in your resume header and in your LinkedIn.
One more thing to think about would be a resume video. This also can be e-mailed and included in your career search website.
Invest a little time, even if you need to get a few folks to help you. Maybe suggest a network group workshop to get this project under way.
I hope this helps. It just may be that one thing that stands you out above the other applicants, to land your next career position.
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